All about MLM

Do You Want to be SAVED?

In the previous posts, there mentioned about how important the “WHY” is; how important your mindset is. This is where it all starts, the reason why you entered a business or whatever it is your doing. The reason maybe is that you want to get rich, have financial freedom or time freedom; whatever they are, you have proven that you have a “BIG WHY.” That’s why you are continuing to find better ways to get to your goals sooner.

For many people, before they ventured in a business, they started with the goal setting. They pictured in their mind all the things they want to have, do and achieve. As the desire increases for these things to come to reality, they start to realize that these things could not be attained with just the current conditions and level of earning in their current JOB or business. So they begin to ask now “what I can do to change these conditions and improve the results?” This now is the start for the search for the “HOW” part. Remember what I posted previously, if you have a big “WHY,” you would be willing to search for so many “HOW’s” until you find what are suited.

Warning: this post is not for the people who have great dreams but are not willing to try, do or risk anything to achieve those dreams. The play-safes, the negastars, and the lazy Juans. This is just for the go-getters.

I have read this from an ebook of one mentor “Even if you have a big WHY but you don’t know the HOW, you’re still stuck.”

Well, I beg to disagree. You would only be stuck if and only if you decide not to move. If you don’t know the HOW, then search for it. Remember, if you have the big WHY, you will be willing to do all it takes to find and learn that HOW, no matter how many “HOW’s” it takes until you find the ones suitable. And mind you there is no one single “HOW” that can answer everything. Remember, don’t focus too much on the outside conditions; focus more on the inner conditions.

Let me now point the other side of the coin, if your mentors don’t teach you anything other than to motivate you to focus on the “WHY” part without showing you the REAL “HOWS”, chances are your mentors are posers. I suggest that you find other mentors or seek other ways, unless you really wanted to become a really, really, really motivated FOOL.

OK, you’re really motivated, “I’m gonna do this, I’m determined to do this, now what’s next?”

Is this making sense?

Now that we established the importance of goal-setting, it’s now time to go to the goal-getting; the “HOW.” After all, it is what we all want to achieve – to get/reach our goals.

After you have established your vision on what you want to achieve, it is now time to move on to the execution. What are you gonna do to realize that vision? You have to have the strategy for the execution.

Vision = goal setting; Execution/Strategy = goal getting.

If you’re involved in a business system, you should want your business to be SAVED.

What do I mean? By the way, I swiped this concept from the “Diamond Approach” Strategy (taken from an episode of “Magbago Tayo” – TV41).

Let’s see:

If you want to achieve good results in your business, you should consider these factors in your operation.

S - Staging

A – Arena

V – Vehicles

E – Economics Logic

D – Differentiator

Staging (Timing of Moves)

 - They say in business timing is everything. Even Bill Gates told it, he was at the right place at the right time.

Let me site an example. When is the right time to launch or test a product? Probably, the best time is during the yuletide seasons, when people spending habit tends to rise because they have money to spend. It’s the best time to test/launch your product. If your product doesn’t sell during that season, chances are it won’t on any other season. It can be a great indicator to where you’re going to and what plan of action to take.

Arena (Focus of Activity)

- Where will your market be? You should place your operation where your target market is. It is often recommended that you should focus your marketing on where you target market is. Let’s site an example, if your target market is the middle and upper classes, you should locate your operation where these people frequent and not where the common masses go. It’s basic logic; the middle and upper classes prefers to go to the more exclusive places. And vice versa.

The key is to locate your operation where your target market is, or if you can do this at least let your target market know where you are.

Vehicles (Means to Accomplish)

- These are the who & the what are needed to accomplish achieve the results intended. The key is continuous learning, there are several means to get the desired results, choose the ones suitable for your business. Learn from books and gurus on how certain business are being run and put them to the test, always fine tuning depending on the results achieved and results wanted to be achieved.

Next is the who; find the right people to do the business with. Others suggest that one should hire people who are not smarter than themselves so that they can control them. In my opinion, I don’t see the logic there.

Why?

Well simply because I believe the complete opposite. I believe that you should surround yourself with people smarter and better than you. It’s for the reason that we don’t know everything. And you don’t run business by yourself, if you run a business by yourself, it is not a business but a JOB (self employed). Finding the right people in your business could spell the difference between success and defeat. By surrounding yourself with smart people, people who are better than you, you will have a great team that can handle the different aspects of the business. Aside from the fact that you learn more when you’re with people who are smarter and better than you. We all learn a little or a lot from everyone else (each other).

Economics Logic (Show me the money)

- Probably, this is the most important factor. Let’s admit it, the main reason we put up a business is to earn money. A business is a profit organization period.

So what is economic logic?

It is simply ensuring that you earn more than you spend.

It doesn’t matter how much you earn but how much is left after the expenses. This well applies to any business and our personal finances in general.

Where is the logic if you are earning a hundred thousand a month but loses 120k on the same month? You should always aim for positive cash flow.

1. “Visibility study” is more important than “Feasibility study.” There are several proven ways that produces visible results. That’s the principle behind franchise business. The proven effective systems are being sold as franchises. If you’re on a limited capital, this type is more advisable than to try other means which are yet to be proven.
2. “Offer Freebies” – why do you think credit card companies waived their annual fees and give the cards/services to their clients for free? Well because the amount they would lose in these fees is very negligible compared to the amount they will earn in interest if the clients fail to pay their card debts. Why do you think companies offer a lot of freebies or “free taste” of their products? It’s because it will entice consumers to their back end products which are more profitable and the expenses for these freebies would be very much covered by that profit.
3. 50% - 25% -25% principle – here’ the logic, with 100% earnings one should reinvest the 50% on the current business (the source of the income) to in turn also grow the income. 25% should be invested on other business or means. 25% can be allotted for personal expenses/luxury. If you continue with this economic logic, you can find yourself reaching your goals sooner than you expected.
4. 3-4-5 principle – Now here’s how it works. In your business, you hire 3 people. You give them salary of 4 people which would really motivate them, then you assign them work or task of 5 people.      Do you think they would be willing to accept the tasks? Of course, because you already have given them the incentive before-hand. Now, isn’t it more profitable for everyone? You have the results of 5 people for the salary of 4 people, they have gained 33.33% more of their salary just by doing 25% more work.

Differentiator (What sets you apart)

- What makes you different? What makes you unique?

The problem with small business here in PH is that when a certain type of business attains a level of success, more and more numbers of the same type are mushrooming. In turn when that type of business saturates a given area, the business began to wither. What happens is, that in order just to have sales, a business must lower their price eventually killing the business. (Remember, what is the logic if you’re spending more than you’re earning?)

If this situation happens, what will set you apart from your competitor?

I suggest you aim to continuously improve and build relationship with your clients. Aim to have a long term relationship and connection with these clients. This is the reason why the pioneers last compared to the new players; it is because they have built a strong relationship and connection with their clients. So when new players come in the picture, the clients would always, more often than not, prefer the former because they already have relationship with them and they trust them. Remember this “those who get along with you, would go along with you.”

Fact : it would cost you 6%-10% more to get new clients than to maintain a current client.

Keep your clients happy so that they will become loyal to you.

And when you keep your clients happy, chances are they will recommend you to others. Now that’s free advertising and it has been proven that people promote on an everyday basis and “stories really do sell.”

So. Is your business SAVED?

Thanks for spending time reading my post and hope enjoy and learn a few things from your reading. 

Hoping for your success,

Joel Magsisi